RTF -> MOBI TOC problem

I have Calibre v 0.9.4.

I've created an RTF file of recipes from the web, using Word 2010. I'd like to be able to read it on my Kindle in the kitchen.

Each is copied in as text, single-spaced, with the title an h1 header. I also create a table of contents by bookmarking each recipe. The first time I tried this, it worked -- I had my bookmarked TOC at the start, and the generated TOC at the end.

Now, my created table of contents has some bookmarked links and some munging. It doesn't copy over, but in these two examples, the first line of each set of three (e.g. Anarchist) is a bookmarked link, and
the next (e.g. Basic) is not.

What am I doing wrong?

Anarchist Oatmeal Cookies
graph-definition>
Basic oatmeal cookies

Betty Crocker basic Brown Sugar-Oatmeal Cookies
graph-definition>
Martha Stewart’s oatmeal cookies